1. Email marketing gets integration fever
2. Don't forget, we can do your online help documentation
3. It's moving season: Don't take your junk with you! Sell it on eBay
4. Recipe: Beer float
5. Tip: Keyboard shortcuts

We're Jumping Bean Communications, marketing copywriters and technical documentation specialists. Do you know someone who can use our writing services? Forward this newsletter to a friend or colleague, or point them to www.jumpbean.com.

1. Email marketing gets integration fever

What company doesn't use email as one of their marketing tools? But are they using email correctly? Have their response rates increased when emails are sent out? Or, egad, are they using email by itself?

If companies only use email, they're not harnessing email's power. As Carol Krol of B2B Magazine says, email has the potential to "dramatically increase response rates" when companies integrate email with their larger marketing campaigns.

The key is to make your emails a productive part of your marketing strategy; and to make them a part of your overall marketing campaign. Once you have the short, snappy content, you can drive the same message using different vehicles, such as your:

• Web site
• Save-the-dates
• e-Newsletters
• Direct mail

At Jumping Bean, we can help you take your existing content (brochures, Web site, papers, etc.) and create response-friendly emails and newsletters. We've helped develop email campaigns for several clients, including Initiate Systems, Learning Insights, and others.

Read the complete article at http://www.btobonline.com/article.cms?articleId=27608

2. Don't forget, we can do your online help documentation

As the Society for Technical Communications reported, including technical documentation can increase a company's revenue. And Jumping Bean can help your bottom-line by developing your online help and support documentation.

With more than five years experience developing technical documentation, Hsuan has written Macintosh and Windows help systems for Ameritech™, Catbird™ Networks, Cleversafe™, First Chicago, Notis, and others. See some samples in his portfolio.

Learn more about our technical writing services. And when your product/service is almost finished, we can dish out some snazzy marketing to complete the sale!

3. It's moving season: Don't take your junk with you! Sell it on eBay

Moving? September is the busiest month (so says an employee at Burrows Moving). Instead of throwing your junk in the trash, why don't you sell it on eBay (or Craigslist). We can help you improve your sales by making sure your eBay listing says

• What you're selling
• What's so great about it
• Why someone would want it

Since we're not the actual seller (you are), we can approach your item as a "buyer" without any bias. We will suggest key words and phrases, much like we do for our corporate clients' Web sites, and advise against non-descriptive, meaningless phrases. After all, you have only 55 characters for your title and subtitle. And that's where most searches happen.

We'll write a description that works to your advantage, so you can sell your item/s quickly. If, for some reason, your item doesn't sell? We'll rework the key words and try it again. And if doesn't sell after the second time, we'll refund your money (minus transaction fees). This shows you we're just as determined as you are to make a sale.

Do it now and tell us what you want to sell!

Once we receive your email, will send an invoice (via PayPal) to your email address. After you have paid us, we will contact you and begin writing your description.

Our job is to market your item so that it sells quickly. Learn more about our eBay service.

FYI: When your eBay/Craigslist description is ready to be posted, you (not Jumping Bean) will be responsible for managing the transaction, shipping the item, and dealing with any issues brought up by the buyer.

4. Recipe: Beer float

Oh gross! Not another weird recipe! Last month it was asparagus pudding (which, you must admit, is actually quite tasty). Now, ice cream and beer? Ice cream and beer?!

Most people would never destroy a hearty, stouty Guinness with anything. What is better than a lukewarm Guiness on a hot day? But if you're feeling a tad adventurous and want something sweet with your libations, try the beer float. Plus, you get more ice cream than in a traditional root beer float! Why? Because the recipe calls for one part ice cream to one part beer!

Source: http://www.chicagoreader.com/features/stories/restaurants/060721/

5. Tip: Keyboard shortcuts

Wrists feeling tired and achy? Using the mouse or touch pad too much? Is carpal tunnel syndrome becoming a "sure thing?"

Save yourself from a lifetime of pain and misery by learning the keyboard shortcuts built into Microsoft® Windows® and MacOS®. (Shortcuts for MacOsX users)

Below is a list of common keyboard short cuts for Windows. Use them instead of your mouse for a few days and they will soon become a natural way to work. I guarantee that your wrists will thank you. And you'll work much faster and more efficiently, as well.

Print the keyboard chart.

Print the keyboard chart.

Got a tip? Send it to tips@jumpbean.com. You might see it in the next issue of "bean news!"

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New Clients
Active and Able
LP Presbyterian Church
Motorola
Specialty Store Services
Spencer Stuart
Walgreens

You are doing a wonderful job!! You'll have to let me know "who" gets this positive feedback so you can have good referrals going forward!!

S.G., Manager
Motorola

Thanks...for your work in the short time you were here. We'll certainly keep you in mind... for additional freelance help.

T.G., Manager
Corporate Branding and Creative Services
Discover Financial Services

Nice work. I really like the tone [of your catalog copywriting].

VP New Business
Specialty Store Services

Play and Feed a Hungry Person!

Did I overhear right that you were leaving after today? Bummer... You were a great help.

B.S., Copywriter
Walgreens

You did a wonderful job and I know The Beloved Community appreciated it!!!

J.R., Account Director
Taproot Foundation

Hsuan-min's writing style is approachable and easy-to-read—quite an accomplishment when writing about software and technology concepts!

Carolyn Calzavara
Director, Global Marketing
Decisions Made Easy

Excellent product, packaging, and shipping. Would gladly do business again.

eBay buyer: gravyshoes

Amy has definitely expressed her positive feedback with your work and is impressed with your strategic copywriting abilities!

Recruiter
Visa Account
Direct Mail Agency