1. Get 2003 Off to a Great Start! Take 10% Off New Projects Until January 31
2. Communicate the Right Messages in All of Your Marketing Materials
3. Jumping Bean Helps SPSS Worldwide Sales Team Close Sales, Support Customers
4. Recipe: Chinese Bubble Tea—All the Rage in Chinatown
5. Tip: Copy Multiple Items to Your Microsoft® Office Clipboard

Do you know someone who can use our copywriting services? Forward this newsletter to a friend or colleague, or point them to www.jumpbean.com.

1. Get 2003 Off to a Great Start! Take 10% Off New Projects Until January 31

Looking for an extra incentive to get your 2003 marketing projects off the ground? From now until January 31, we're offering a 10% discount on all new projects. Simply give us a call at (773) 562-6093 and tell us what you need. We'll evaluate your project, submit a bid—and if you accept our proposal, you'll get 10% off!

For more information, call us at 773.764.6413, or send an email to info@jumpbean.com.

Take advantage of our New Year's special with a 10% discount on new contracts signed before January 31! Visit www.jumpbean.com to learn more about our services and capabilities.

2. Communicate the Right Messages in All of Your Marketing Materials
(Part 3 in a series on helping you plan and execute your marketing communications pieces. Read Parts 1 and 2.)

Once you have your marketing plan and creative platform defined, a document guidelines form can help your creatives (copywriters, graphic designers, Web developers, etc.) understand the specifics of each piece they're developing.

With a document guidelines form, your writers and designers can ensure they're communicating the right messages and targeting the right audience for each piece. The result: More consistent marketing that leads to increased mindshare, more leads, and improved sales. Read the full article to learn how a document guidelines form can help you develop better, more consistent marketing pieces.

For more information on our services and capabilities call us at (773) 562-6093, or send an email to info@jumpbean.com.

If you found this article interesting and insightful, forward it to a friend or coworker, or point them to www.jumpbean.com.

3. Jumping Bean Helps SPSS Worldwide Sales Team Close Sales, Support Customers

Sales people at SPSS Inc., a leader in data mining, had trouble gathering relevant product information before meeting with customers—an obstacle to closing sales and supporting existing customers.

Jumping Bean developed a library of internal sales guides that provided SPSS' worldwide sales force with the market and technical information they needed to support customers and win new business. Read the case study.

4. Recipe: Chinese Bubble Tea—All the Rage in Chinatown

Bubble tea is the rage all over Taiwan, Hong Kong, Thailand—and now Chicago's own Chinatown! What exactly are the bubbles in bubble tea? Resting at the bottom of every cup of chilled and sweetened black tea is a garden of tapioca "bubbles"—just waiting to be sucked up by a larger-than-normal straw. Refreshing for any season, and perfect for Chinese New Years on Feb. 1!

Ingredients

• 1 teaspoon white sugar
• 1/3 cup pearl tapioca (found in many Chinese groceries)
• 1 cup brewed black tea
• 2 tablespoons milk
• 4 teaspoons white sugar
• 1 cup ice cubes

FULL RECIPE

What other recipes would you like to see? Send your favorite to info@jumpbean.com, and you just might find it in the next edition of "bean news"!

5. Tip: Copy Multiple Items to Your Microsoft® Office Clipboard

Trying to copy and paste a paragraph, chart, and graphic means that you're often switching back and forth between your applications. Before you know it, you'll be experiencing the PC-equivalent of motion sickness.

With the debut of Microsoft Office 2000, you can put away the Dramamine. With Office 2000 and later, you can collect multiple items to your clipboard and paste them wherever you want.

READ MORE

Got a tip? Send it to info@jumpbean.com. You might see it in the next issue of "bean news"!

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New Clients
Active and Able
LP Presbyterian Church
Motorola
Specialty Store Services
Spencer Stuart
Walgreens

You are doing a wonderful job!! You'll have to let me know "who" gets this positive feedback so you can have good referrals going forward!!

S.G., Manager
Motorola

Thanks...for your work in the short time you were here. We'll certainly keep you in mind... for additional freelance help.

T.G., Manager
Corporate Branding and Creative Services
Discover Financial Services

Nice work. I really like the tone [of your catalog copywriting].

VP New Business
Specialty Store Services

Play and Feed a Hungry Person!

Did I overhear right that you were leaving after today? Bummer... You were a great help.

B.S., Copywriter
Walgreens

You did a wonderful job and I know The Beloved Community appreciated it!!!

J.R., Account Director
Taproot Foundation

Hsuan-min's writing style is approachable and easy-to-read—quite an accomplishment when writing about software and technology concepts!

Carolyn Calzavara
Director, Global Marketing
Decisions Made Easy

Excellent product, packaging, and shipping. Would gladly do business again.

eBay buyer: gravyshoes

Amy has definitely expressed her positive feedback with your work and is impressed with your strategic copywriting abilities!

Recruiter
Visa Account
Direct Mail Agency