1. Crunch time? Call Jumping Bean for year-end marketing emergencies
2. Set the tone with the creative platform
3. Create a virtual marketing team
4. Recipe: Perk up your guests with coffee mousse
5. Tip: Quickly and easily build a table of contents using Microsoft® Word

Do you know someone who can use our copywriting services? Forward this newsletter to a friend or colleague, or point them to www.jumpbean.com.

1. Crunch time? Call Jumping Bean for year-end marketing emergencies

With the holidays fast approaching, does the number of outstanding marketing deliverables make your heart stop? Does your overstuffed inbox look like a hospital waiting room? Did a rush job just limp into your office? Think of Jumping Bean as your emergency triage team. Outsource your overflow work to us so you can have a stress-free holiday season.

As experienced freelancers, we're experts at coming in and quickly understanding your marketing objectives, products and services, and company culture to create compelling copy for your Web site, brochures, and PR. For more information -- or for a free consultation -- call us at (773) 562-6093, or send an email to info@jumpbean.com.

2. Set the tone with the creative platform
(Part 2 in a series on helping you plan and execute your marketing communications pieces. Read Part 1, Accomplish your marketing goals with a well-developed marketing plan.)

Fact: The most common form of feedback on a marketing piece is not how effectively it conveys a message, but rather the reader's personal reaction to the color and images in the piece.

This alone makes a creative platform one of the most important planning devices in your arsenal. Read the full article to learn how a creative platform can help you define your marketing goals.

If you found this article interesting and insightful, forward it to a friend or coworker, or point them to www.jumpbean.com.

3. Create a virtual marketing team

Looking for a graphic designer or a Web developer? When you outsource your copywriting to Jumping Bean, we can help you fill out the rest of your virtual marketing team — saving you from looking for creative professionals yourself. We've worked with many professionals throughout the Chicago creative community, and can point you to reliable, responsible graphic designers, Web developers, PR strategists, and search engine specialists. Call us at (773) 562-6093, or send an email to info@jumpbean.com.

4. Recipe: Perk up your guests with Coffee Mousse

Bored with serving the same old same old? In honor of the upcoming holidays, Jumping Bean brings you a light and fragrant dessert that uses a more refined bean: the coffee bean.

Coffee Mousse*
Serves 6

Ingredients:
3 TBSP ground coffee
1 TBSP powdered, unflavored gelatin
3 eggs, separate yolks from whites
3-4 TBSP sugar
2/3 cup light cream

FULL RECIPE

What other recipes would you like to see? Send your favorite to info@jumpbean.com, and you just might find it in the next edition of "bean news"!

5.Tip: Quickly and easily build a table of contents using Microsoft® Word

If you create proposals or other long documents, one of Word's best kept secrets is automatic table of contents creation. With auto TOC, every time you make a change in your document, Word will automatically update the table of contents, including chapter names and page numbers. You no longer have to type -- and manually update -- your table of contents by hand!

To take advantage of auto TOC, use Word's built-in styles ("Heading 1," "Heading 2," and "Heading 3") as your chapter and sub-chapter headings. Then simply position the blinking cursor where you want to insert your TOC, click the Insert menu and select Index and Tables. Then, select the Table of Contents tab, click OK, and watch Word generate a brand new TOC just for you!

Got a tip? Send it to info@jumpbean.com. You might see it in the next issue of "bean news"!

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New Clients
Active and Able
LP Presbyterian Church
Motorola
Specialty Store Services
Spencer Stuart
Walgreens

You are doing a wonderful job!! You'll have to let me know "who" gets this positive feedback so you can have good referrals going forward!!

S.G., Manager
Motorola

Thanks...for your work in the short time you were here. We'll certainly keep you in mind... for additional freelance help.

T.G., Manager
Corporate Branding and Creative Services
Discover Financial Services

Nice work. I really like the tone [of your catalog copywriting].

VP New Business
Specialty Store Services

Play and Feed a Hungry Person!

Did I overhear right that you were leaving after today? Bummer... You were a great help.

B.S., Copywriter
Walgreens

You did a wonderful job and I know The Beloved Community appreciated it!!!

J.R., Account Director
Taproot Foundation

Hsuan-min's writing style is approachable and easy-to-read—quite an accomplishment when writing about software and technology concepts!

Carolyn Calzavara
Director, Global Marketing
Decisions Made Easy

Excellent product, packaging, and shipping. Would gladly do business again.

eBay buyer: gravyshoes

Amy has definitely expressed her positive feedback with your work and is impressed with your strategic copywriting abilities!

Recruiter
Visa Account
Direct Mail Agency