1. Accomplish your marketing goals with a well-developed marketing plan
2. Case study - Jumping Bean completes Novarra's direct mail campaign
3. Hire a complete creative team
4. Recipe: Get more beans in your diet! Garbanzo Bean Spread, aka, Hummus
5. Tip: Make document reviewing easy with Microsoft Word's routing feature

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1. Accomplish your marketing goals with a well-developed marketing plan
(Part 1 in a series on helping you plan and execute your marketing communications pieces)

What messages do you want to communicate in your marketing pieces? Do you find yourself creating marketing pieces that don't communicate key messages consistently? Who is the target audience? How are your competitors doing in the market? A well-developed marketing plan can answer these questions and more. Read the full article.

2. Case study - Jumping Bean completes Novarra's direct mail campaign

Novarra, a developer of instant wireless software, was about to launch its new wireless product for supply chain management, InstantWireless. Part of their product launch plan called for sending out direct mailer cards to potential customers who had made significant investments in J.D. Edwards WorldSoftware and OneWorld applications -- the target audience for InstantWireless. The direct mailer card would generate prospect leads by instructing people to visit the Novarra Web site and download a white paper that described the benefits of InstantWireless.

The problem? The launch was one week away - and they still didn't have a white paper ready. Read how Jumping Bean developed a white paper for Novarra that was on time and within budget.

3. Hire a complete creative team

Want to refresh your Web site? Develop a set of brochures and sales slicks? Or assemble a direct mail campaign? To execute these projects, you need more than just copywriters. You may need a whole team of writers, graphic designers, promotional marketers, PR strategists, Web developers, database gurus, interface builders, and perhaps even a search engine optimization specialist.

Not sure you have the time to coordinate the search? Look no further than Jumping Bean. When you use our copywriting services, you can also take advantage of our extensive connections throughout the Chicago creative community. Thanks to our expanding circle of creative contacts, we can now provide you with options for a complete team of professionals. So you'll save time and energy instead of looking for creatives yourself.

We can point you to creative professionals who have the skillset and experience you need to get your marketing projects off the ground. For more information, call us at (773) 562-6093, or send an email to info@jumpbean.com.

4. Recipe: Get more beans in your diet! Garbanzo Bean Spread, aka, Hummus

Tired of eating hummus that's too bland, too garlickly, or not quite right? After many disappointing hummus encounters, Jumping Bean offers the following remedy, taken from Middle Eastern Cookery by Eva Zane:

Mash together and set aside:
1-2 garlic cloves
½ teaspoon salt
¼ teaspoon each of black pepper and paprika
1/8 teaspoon cayenne pepper

FULL RECIPE

5. Tip: Make document reviewing easy with Microsoft® Word's routing feature

When working on a document, a fresh set of eyes is indispensable to spot typos, organizational problems, and other mistakes. But if several people are reviewing your document at once, chances are you'll be banging your head against the keyboard trying to sort through multiple versions of the same document.

Microsoft Word and Outlook® (2000 and XP) make it easy to gather comments from many people in a single document. Using Word's built-in routing feature, you can set up a routing queue using your contacts in Outlook to send the document out for review. Once someone has reviewed your document, Outlook automatically forwards it to the next person in the queue. After the last person has reviewed your work, Outlook routes one document -- with everyone's comments -- back to you.

To route a document to a group of people:

READ MORE

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New Clients
Active and Able
LP Presbyterian Church
Motorola
Specialty Store Services
Spencer Stuart
Walgreens

You are doing a wonderful job!! You'll have to let me know "who" gets this positive feedback so you can have good referrals going forward!!

S.G., Manager
Motorola

Thanks...for your work in the short time you were here. We'll certainly keep you in mind... for additional freelance help.

T.G., Manager
Corporate Branding and Creative Services
Discover Financial Services

Nice work. I really like the tone [of your catalog copywriting].

VP New Business
Specialty Store Services

Play and Feed a Hungry Person!

Did I overhear right that you were leaving after today? Bummer... You were a great help.

B.S., Copywriter
Walgreens

You did a wonderful job and I know The Beloved Community appreciated it!!!

J.R., Account Director
Taproot Foundation

Hsuan-min's writing style is approachable and easy-to-read—quite an accomplishment when writing about software and technology concepts!

Carolyn Calzavara
Director, Global Marketing
Decisions Made Easy

Excellent product, packaging, and shipping. Would gladly do business again.

eBay buyer: gravyshoes

Amy has definitely expressed her positive feedback with your work and is impressed with your strategic copywriting abilities!

Recruiter
Visa Account
Direct Mail Agency