Tip: Swipe files
Do you have a "swipe file," a file (or group of files) of marketing pieces you like? It's not just for writers and designers. Sales and PMs should have them too, so they can communicate what they want to their creatives. It's a lot easier showing someting you like, and expanding off it of it, than to wave your arms wildly and hope they get what you mean.
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Decisions Made Easy
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