1. Improve your email's success rate with help from Jumping Bean
2. Jumping Bean gives credibility to "Network Security Company" with cost-effective marketing assets
3. Improve customer satisfaction with technical documentation
4. Recipe: Cranberry, caramel and almond tart

We're Hsuan-min Chou and Blythe Howard-Chou, founders of Jumping Bean Communications. Do you know someone who can use our marketing writing or technical writing services? Forward this newsletter to a friend or colleague, or point them to www.jumpbean.com.

1. Improve your email's success rate with help from Jumping Bean

As Larry Baltz says in "8 Tips to Significantly Improve Your E-mail Response, "more and more of your email is being blocked by spam filters. Even permission-based emails are being blocked:"

Example: When I set up a new Yahoo! email account recently I noticed my bulk mail folder fill up rather quickly. And what got captured? Yahoo's own welcome message.

At Jumping Bean we try to create emails that won't get sucked up into anyone's spam filter. Long before Mr. Baltz' article existed, Jumping Bean has been:

• Focussing on the subject line
• "Front-loading" the message
• Tightening up the body
• Avoiding spam triggers
• See a few of our email samples

Find out how you can keep your emails from being tossed in the spamalator.

2. Jumping Bean gives credibility to "Network Security Company" with cost-effective marketing assets

"We needed marketing materials badly," says John Doe, Vice President of Marketing at "Network Security Company," "but we had no one to do them. By outsourcing our marketing to Jumping Bean, we had the means to approach new customers and customer segments with slick marketing pieces that were professionally written and designed. It gave us instant credibility."

Read more about how Jumping Bean delivered cost-effective marketing assets to this security company

3. Improve customer satisfaction with technical documentation

Nothing says, "Wow, this company cares," than by including technical documentation. I remember purchasing a PDA that didn't come with documentation. I wasn't terribly annoyed because I was upgrading to a newer model, so I knew most of the product's features. But when the product went berserk, and a soft reset wasn't fixing things, I didn't know how to do a "hard reset". And the company didn't bother to include a user guide. So, annoyed, I went to the device maker's support site, downloaded the PDF, and found my answer. But what a frickin hassle!

Stop the madness, and include manuals! Nothing irks a user more than having to go to a support site to find something that should have been included!

Jumping Bean can develop user guides, online help, and other support materials for your products or services. Several companies have taken advantage of our technical documentation services, including Catbird Networks, CFA Software, and Cleversafe.

Learn more about our extensive technical writing services.

Do you want to advertise your business/service on Bean News? Take a look at our client list, and you can see the industries we cater to. Send an email, and we'll get back to you as soon as possible.

4. Recipe: Cranberry, caramel and almond tart

Standard tart dough:
13 Tbsps. (1 stick plus 5 Tbsps.) unsalted butter, cut into 1-inch pieces
1/3 cup powdered sugar
1 egg yolk
1 1/2 cups unbleached flour
1 Tbsp. heavy cream

FULL RECIPE

What other recipes would you like to see? Send your favorite to recipes@jumpbean.com, and you just might find it in the next edition of "bean news!" Expand your culinary world by trying one of our recipes.

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New Clients
Active and Able
The Beloved Community
  (Taproot Foundation)
MediaBank
Specialty Services
Spencer Stuart
Walgreens

Thanks...for your work in the short time you were here. We'll certainly keep you in mind... for additional freelance help.

Manager
Corporate Branding and Creative Services
Discover Financial Services

Play and Feed a Hungry Person!

Did I overhear right that you were leaving after today? Bummer... You were a great help.

Copywriter
Walgreens

You did a wonderful job and I know The Beloved Community appreciated it!!!

Account Director
Taproot Foundation

Hsuan-min's writing style is approachable and easy-to-read—quite an accomplishment when writing about software and technology concepts!

Carolyn Calzavara
Director, Global Marketing
Decisions Made Easy

Excellent product, packaging, and shipping. Would gladly do business again.

eBay buyer: gravyshoes

Amy has definitely expressed her positive feedback with your work and is impressed with your strategic copywriting abilities!

Recruiter
Visa Account
Direct Mail Agency

Hsuan did a wonderful job writing the copy for our Web site. He was creative and detail oriented, met all of our deadlines, and was a joy to work with. We were very pleased with his work and would definitely use him again.

Kim Schilf
President
Lincoln Park Chamber of Commerce
Read the case study

Thanks for the awesome piece! I'm completely happy with Blythe and Hsuan's work.

Jonathan Howell
Graphic Designer
Photoplay Design