Refining Positioning Enables Universal Access to Focus Less on Services, More on Customers
Challenge: Universal Access, a telecommunications company in Chicago, was repositioning its products and services, and needed to bring its Web site in line with its new marketing messages.Solution: Jumping Bean met with Universal Access' marketing department and branding agency to understand the telecom company's new strategy.
Universal Access wanted to focus on the customer benefits of its services—not on the services themselves. We helped Universal Access refine its product positioning and developed content that reflected Universal Access' new focus on customer benefits.
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