case study : open port
Updated collateral gives Open Port sales team materials they need to sell next generation technology
Problem: Open Port was launching version 2.0 of its flagship product, IP LaunchPad. Because IP LaunchPad underwent significant design changes and was targeting a new market, Open Port needed to redo all of its collateral, from brochures and datasheets to the Web site.
Solution: Jumping Bean helped Open Port reintroduce IP LaunchPad to telecommunications carriers around the world.
Not only did Jumping Bean redevelop Web content that was in line with Open Port's new brand and positioning, but we also helped the company create an entire library of new product collateral and intellectual capital.
Updated collateral included everything from brochures and datasheets, to
white
papers, press releases, and internal sales tools.
Mobile Content for the Mobile Workforce
We also spearheaded the development of an Open Port-AvantGo channel for handheld devices (Palm Pilots, mobile phones) to complement the company's new mobile/WAP messaging product.
Web site
www.openport.com
Collateral
IP
LaunchPad 8-page brochure
Movie introducing
Open Port
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[Hsuan and Blythe] did a fabulous job on writing all the copy for the Web site. You were a tremendous help in the formatting of documents to be Web ready. Thank you!
Kim
Schiff
President
Lincoln Park Chamber of Commerce
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the case study
[Hsuan] gets involved with the products he documents and understands them on a
level that produces useful customer documentation.
Jane
Larkin
Manager, Technical Documentation
Ameritech Library Services
It's always a great sign when
our president has a comment, "This is exactly what I wanted!"
Beth Cassioppi
Copywriter
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the case study
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