Landing Page Checklist from How to Develop a Landing Page (2008)

Jumping Bean has been writing landing pages since the mid-90s before the terms was even around (we called them "target pages"). An agency had asked us to write several technical briefs for Ameritech's consumer DSL services. These briefs told the story about how Ameritech's DSL was faster than dial-up and cheaper than the cable competition.

Our landing pages are short and sweet, and they complement the primary messages that you want to convey to customers. Plus, we can also help you tailor registration forms for your prospects to fill out.

Update

Dr. Ralph Wilson's Web Marketing Today newsletter recently sent out this useful bit of information on landing pages. He has developed an 83 point landing page check list that should help any company grow click-throughs.

Reprinted from Appendix 2 of this completely revised and rewritten book.

The landing page checklist below is unique in its scope and detail. There is nothing quite like it anywhere. The checklist is designed to help you assess what you have already done and what is left to do on any given landing page. For each item you'll find the page number where the subject is discussed in Dr. Ralph Wilson's newly-revised How to Develop a Landing Page >>