How do you market to techies/developers? Search engines, articles, and more
Having trouble marketing to engineers, software developers, and networking specialists? At Jumping Bean, techies are our core business. We have developed marketing copy (Web sites, brochures, white papers, magazine articles) and technical documentation for the tech industry for over 14 years.
And we know how to reach them so you get that sale:
Search engines
Google should give penance to the tech
world. Techies don't necessarily go to a specific Web site; they use search engines
to find what they're looking for. Using the right key words will do wonders for
your site's visibility.
Your Web site
And when techies do find
your Web site, you better make sure the goods are out in the open. At Jumping
Bean, we work with you to develop copy that search engines will find. We've worked
on a number of Web sites focusing on the tech
industry.
Trade magazines/white papers
Detail-rich articles
and white papers are key to reaching techies. Take a look at some of our published
articles and white papers.
Blogs
Blogs are a great, customer-facing
tool, and allow you to take the pulse of what your customers need.
Related
links
Read more about marketing to developers from Marketing Sherpa's "Market
to Engineers." (subscription)
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Touching
the Prospect's Emotions in Your Sales Letter
Writing
effective landing page
Web
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sales with keyword-rich hyperlinks
Writing
effective landing page
Multimedia
Video
is as hot as an Arizona sun
Connecting with your customers
Communicate
the right messages in all of your marketing materials
Do
you have an Elevator Pitch?
How
do you market to techies/developers? Search engines, articles, and more
Opening
sentences that close the sale
Touching
the Prospect's Emotions in Your Sales Letter
Video
is as hot as an Arizona sun
Misc
Accomplish
your marketing goals with a well-developed marketing plan
Set
the tone with the creative platform
Make
your PowerPoints stand out
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Play
and Feed a Hungry Person!
Hsuan-min's writing
style is approachable and easy-to-read—quite an accomplishment when writing
about software and technology concepts!
Carolyn
Calzavara
Director, Global Marketing
Decisions Made Easy
