Writing effective landing pages

http://www.businessknowhow.com/internet/landing-page.htm
by Ivan Levison

Imagine the following scenario . . . You're selling a product and want to generate leads. So you send an e-mail to an appropriate list in which you offer a must-read White Paper, guide, or report loaded with valuable information.

For more information on writing effective land pages visit Business Know-how Web site.

Our Articles

Direct Mail
8 Tips to Significantly Improve Your Email Response
Is your direct mail being read?
Touching the Prospect's Emotions in Your Sales Letter
Writing effective landing page

Web
Increase sales with keyword-rich hyperlinks
Writing effective landing page

Multimedia
Video is as hot as an Arizona sun

Connecting with your customers
Communicate the right messages in all of your marketing materials
Do you have an Elevator Pitch?
How do you market to techies/developers? Search engines, articles, and more
Opening sentences that close the sale
Touching the Prospect's Emotions in Your Sales Letter
Video is as hot as an Arizona sun

Misc
Accomplish your marketing goals with a well-developed marketing plan
Set the tone with the creative platform
Make your PowerPoints stand out

	About Us
	Our Services
	Build a Creative Team
	Our Clients
	Our Portfolio

Thanks so much for your promptness—this will be a project that goes on record as going out on time!!

Susan Kahles
Director of Marketing Communications
Read the case study